Hey Russ, How can you do website writing to satisfy the search engines and get my site ranked higher?

Hmmm………  This is an interesting question?

The short answer is YES but there are conditions attached.

Can we go back for a minute………….. What is the purpose of having a website?

I saw a website that had been written specifically for SEO purposes.

Now the problem with this is that it just didn’t make sense. Well it kind of did but when a person actually started to read they would get confused and loose interest quickly.

The article quickly shot up the search engine listings but when the last Google panda changes took effect, it disappeared overnight.

Why website writing is important

PEOPLE read websites for the information contained on them. When most people carryout website writing, they are focused on getting the right number of keywords into the article and loose sight of the fundamentals of why they’re writing in the first place.

If you remember to provide great information to the reader the search engine ranking will follow, because people will share your content and let others know because it is good.

Golden rules of website writing

The golden rule of website writing is to solve problems of your reader.

• Research the topic and understand your customers needs
• Follow basic SEO principles – Keywords in Title, Description and Content
• Don’t try to include too many keywords – max 3 per article
• Make it interesting – As John Carlton would instruct, tell a story to get your message accross
• Know the rules of posting articles if you are posting to someone elses site

Learn more about website writing……..

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His Simple Writing System can teach you the same secrets.

I have researched his work and the people he has taught and this is my finding.

An honest review of John Carlton’s Simple Writing System.

Well here I am, I’ve been studying internet marketing for the last 15 months subscribing to so many gurus that my in box is clogged the endless barrage of emails telling me about the next big thing in making money online. All this was doing was adding to the frustration of not getting anywhere.

Here I am thinking, “I’m intelligent guy” hell, I used to fix fighter planes! So why haven’t I been able to make this work?

Seeing these emails telling me how some kid has just made $2700 in 2 hrs launching a new gaming product just makes me wonder if any of this stuff being sent to me is for real. It seems like all I was getting was an inbox full of advice saying “it’s simple, just follow the steps” just give me your email address and we will send you the steps.

After months of emails I was still wondering if this was the secret, is this all a big scam, a pyramid scheme?

Yeah I get it! All you have to do is set a loop of emails telling people you will do something and them string them alone for months.

So rather than give it all up as a bad idea and whinge about how some people are rip offs. …….

I decided to look behind the emails. You see some of these emails I found myself opening and other I didn’t and would never because I saw them as being close to SPAM even though I had signed up for them in the first place.

So what was the difference?

Well for me it was believability, some of the claims are nothing short of amazing and too good to be true. You know the old story, if it sounds too good to be true it probably is. Of those emails I opened, there was 2 consistent underlying themes that shone through.

1. To have a great promotional strategy for your marketing both on and off line
2. To be able to effectively communicate your message in a way that people can not only believe but relate to.

Discovering this I looked deeper into the communication side of the emails and found that the ones I read and the ones I didn’t read were essentially saying the same thing. The ones I read just said it better. So I looked deeper and found that most of these marketers attributed their copywriting skills to the teachings of John Carlton.

John Carlton is a copywriter of some 30 years experience and most of the top internet marketers in the world have learnt his writing techniques and style to put it to profitable use when writing online and off line adds and sales letters for themselves and their clients.

So what is it about John Carlton? John has a system, a Simple Writing System that when used helps you communicate your message in a way that people can believe and most importantly can relate to. Right now John has opened up an opportunity to get this simple writing system for yourself. Having seen and been the recipient of many emails from these marketers I can attest to the effectiveness of the writing style taught by John. The Simple Writing System will teach you the key points in turning browsers into buyers and have them recommending you to their friends. If you are serious about learning from one of the best then John Carlton is the real deal.

As a special bonus to the budding writer you will receive a FREE copy of the Original Masters of Copywriting by George J Frederick. The information in this book is timeless.

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